About Neverland.
I’m the founder & creative director of Neverland Studio.
In the tale of Peter Pan, Neverland acts as a euphemism for one's inner mind; always limitless, "more or less an island", and unique from person to person.
My mission is to understand your unique Neverland (the deep inner workings of your brand) and to let that inform a strong and engaging visual identity, that triggers the imagination of your brand fans.
From award-winning fitness studios to global food products, best-selling apps and lifestyle labels – my work has helped switched-on start-ups (and start-agains) to capture the attention of people from London to Los Angeles – and beyond.
The thing that they all have in common? A desire to create an iconic brand that stands out, boosts credibility and drives growth.
Yep, I’m a big believer in the potential of quality design – and since you’ve landed here, I’m guessing you are too.
I'd love to introduce myself
About The Studio
Neverland Studio was born in 2011 and from my very first client (still with me today) it has evolved into a cutting-edge creative studio, serving clients worldwide.
Put simply, the magic of Neverland is three-fold:
ONE
Compelling Design
I create and elevate iconic brands, that leap off the screen and shelf. Brands that stand out, boost credibility and drive growth.
Good design should do more than just catch the eye; it should tell a story. And invite the viewer to get lost in the narrative (immerse themselves in the brand experience).
Led by a passion for creative storytelling and the thrill of uncovering (as my clients put it) “the vision I never knew I had!”
TWO
Easeful Collaboration
It’s my mission to turn the flaky-creative stereotype on its head through reliable, enjoyable, and drama-free creative collaboration.
You know that BFF that you only see occasionally but who intimately ‘gets you’ and picks up right where you left off? That, but for your brand.
No confusing expectations, missed deadlines, or cloaks of silence here. I am confident in my creative skills, welcome your honest feedback, and respect your nervous system.
THREE
Commercial Intelligence
I’ve dedicated years to honing my craft so that it’s become more than a career – it’s transformed into second nature. That experience stacks up to not only knowing what works visually, but also what scans, seals, ships and sells.
While you’re busy perfecting your product, I’ve got your back creating design assets that meet and exceed industry standards. Because your commitment to your brand should be shared by all those who play a part in its expansion.
photo by @hmjphotography
About Dani
Hi 👋🏼 I'm Dani, the human behind the brand. I’m a passionate creative, a classic extrovert, a diehard realist, and driven-AF. I also happen to have serious weakness for Aussie hip-hop.
And while I get a thrill out of sleek-ifying brands to perfection, I also believe in embracing our (perfectly) imperfect humanness, connecting with our communities, and taking our social and environmental responsibilities seriously.
I grew up in Brisbane and spent a decade in Melbourne, but I now live on the beautiful Mid-North Coast of NSW. My days are shared with my husband (Luke), our sons (Cosmo & Mars), our big-hearted staffy (Bruce) and 9 deranged chickens.
