Bobo & Boo
Super stylish plant-based dinnerware for kids, and the parents who made them. Made from natural, renewable and sustainable plant fibres.
Neverland was engaged to up-level the Bobo & Boo‘s visual identity and transform their product packaging from simple, kraft, cardboard boxes, to stunning, giftable packaging.
Just as Bobo & Boo’s dinnerware is “kid-friendly, parent approved”, we wanted the design to be kid-friendly, with parent appeal. Because Bobo & Boo is not just about making mealtimes fun, they’re also about providing a fashionable, eco-conscious alternative to the cheap and nasty melamine plates that dominate(d) the market.
To communicate the fun side of the brand, we used vibrant colour, energetic illustrations and playful text layouts. The client was keen to introduce a peek-through area on the front of the packaging to encourage tactile interaction with the product and we saw this as an opportunity to enhance the playfulness of the design and encourage social sharing by making it a smile.
Using a kraft paper texture on the packaging helps to communicate the eco-friendly nature of the brand. While the clean, modern layout and ample quiet-space keeps things stylish and sophisticated.
As we approach a decade of collaboration, Bobo & Boo continues to perform strongly in the market as we introduct new products to the brand suite.
