Vive Active creates reformer pilates studios fused with state-of-the-art lighting, sound and design. At Vive, each pilates workout is a total sensory experience… with the perfect harmony of light and sound lifting you out of our daily grind and elevating you to new heights.
The team at Vive Active connected with Neverland at the inception of their concept, to develop a strong brand with a sleek, contemporary feel and considerable wow-factor. Our vision was for a dynamic brand identity with both athletic strength and creative vibrancy.
We kicked things off with the design of a comprehensive branding suite, including a powerful brand icon and a set of luminous neon gradients (to inspire the lighting in the studio, as well as the greater brand collateral).
From here, I acted as the brand’s guardian, working collaboratively with the founders, and their interior design and construction teams, to conceptualise and birth an inspiring flagship studio. This included the design of signage and neon fixtures for the venue and consultation on light programming, furnishings and applications.
Following their launch, Vive Active quickly became an iconic fitness studio and expanded to a second location. Throughout this growth, I worked closely with the Vive Active team on a range of print and digital design assets, encompassing marketing and promo tools and uniform/merchandise design.
As the brand evolves, we excitedly continue this relationship, working with the Vive Active team to bring their big ideas and future studios to life.