Caitlin Cady
Caitlin Cady is a hope dealer, soulful straight-talker, breathworker and meditation maker who gives people the practical tools and powerful perspectives they need to tune into their highest self.
When we first connected back in 2018, Caitlin was craving a major rebrand that visually encapsulated her philosophy and vibe, and united the many facets of her work under one cohesive aesthetic.
We worked together to establish a comprehensive visual brand identity that encompassed her core brand, major sub-brands and products. In doing so, I not only established various design assets, but a design methodology, to ensure future offerings were branded consistently.
The final outcome is a groovy, 60s-inspired brand aesthetic that encapsulates Caitlin’s elevated energy and the flavour of her work.
The best creative outcomes are born from a shared understanding of the power of brand consistency, and Caitlin absolutely gets it. Since the dawn of our collaboration, we’ve worked together on stationary and packaging; an apparel range; various digital products; a bespoke website, social media and marketing assets; and beyond.
We’ve also collaborated on an app (Heavily Meditated) and two books (Heavily Meditated and The Hope Dealer) which caught the eye of multiple parties and were ultimately published by Hardie Grant and Hay House in 2020 and 2023 respectively.
As Caitlin’s offering and audience expand, we continue to work together closely to bring her big ideas to life.
Kudos.
Hand on heart, there is no other designer that I’d rather work with! Dani brings so much more to the table than good looking graphics. She adds value to your business.
Dani’s thoughtful, diligent, creative and proactive approach allows her to consistently co-create incredible outcomes with her clients. If you’re looking for a designer who will not only nail the brief every. single. time. but also add value, enhance your ideas, and elevate your vision, Dani is the designer for you. Trust me, you want this woman on your team!
— Caitlin Cady, Founder
Photo Credit. Portraits of Caitlin by Bayleigh Vedelago.
