Caitlin was craving a major rebrand that visually encapsulated her philosophy and vibe, and united the many facets of her work under one cohesive aesthetic.

We worked together to establish a comprehensive visual brand identity that encompassed her core (personal) brand, major sub-brands and products. In doing so, I not only established various design assets, but a design methodology, to allow future offerings to be branded consistently.

The final outcome is a groovy, 60s-inspired brand aesthetic that encapsulates Caitlin’s elevated energy and the modern flavour of her work.

The best creative outcomes are always born from a shared understanding of the power of brand consistency, and Caitlin absolutely gets it. Since kickstarting our collaboration and building out the brand foundations, we’ve worked together on a stationary and packaging suite; a high-vibe apparel range; a broad collection of digital products; a Shopify website upgrade, various social media and marketing assets; and beyond.

We’ve also collaborated on two major projects:
Heavily Meditated, the app. And…
Heavily Meditated, the book.

The latter is a down-to-earth meditation guide that was initially planned for self-publishing, but caught the eye of multiple parties, and was ultimately published by Hardie Grant in March 2020. It’s 240 pages of awe-inspiring content and design magic: full-colour illustrations, luxe typography and design layouts and photographic magic by Bayleigh Vedelago.

As Caitlin’s offering and audience expand, we continue to work together closely to bring her big ideas to life.