The Reconnected
Introducing a new paradigm of parenting that integrates breathwork and play therapy techniques, to help people become the parents they’ve always wanted to be.
The Reconnected offers a modern, innovative approach to parenting that bridges intuition and neuroscience to connect parents with what really matters in their daily life with their kids.
The Reconnected team connected with Neverland at the dawn of a new era. They had experienced resounding success with their flagship program (Reconnected Parenting) and built a solid online audience of brand fans, all with a bootstrapped design approach. Moving forward, they were keen to broaden their impact and better communicate their expertise and the sophistication of their offering.
Our goal was to create a brand identity that was both academic and soulful. And in doing so, to artfully reflect the combination of science and intuition that defines their teaching philosophy. Then, to let that sophistication and luminosity flow throughout the brand and bring cohesion to their communications and programs.
To tick all the boxes, it needed to not only capture the spirit of the brand and their community, but to be widely adaptable and able to flexibly support their fast-growing brand. We also incorporated a large library of gradients and character illustrations into the brand suite.
From the get-go, we looked beyond the primary brand, at the greater brand family and defined a branding strategy for sister-brands, sub-brands and programs. Looking at the greater brand architecture not only ensures a cohesive brand family at the beginning, but enables future brand expressions to be brought to life quickly in a brand-aligned manner.
As The Reconnected‘s message continues to resonate with families around the globe, we’re working closely with the team in a Brand Guardianship role, overseeing their DIY materials and offering ongoing support to maximise visual cohesion.
Kudos.
I came across Dani’s design work when I was looking around at brands whose visual look inspired me, and I was intrigued when 3/3 of the profiles on Instagram that caught my eye were ALL designed by her!
I came across Dani’s design work when I was looking around at brands whose visual look inspired me, and I was intrigued when 3/3 of the profiles on instagram that caught my eye were ALL designed by her! I entrusted Dani with the branding for two businesses that are very dear to my heart, and she absolutely nailed the vision I never knew I had for both. Highly recommend working with Dani, she is professional, precise, has an incredible aesthetic and is a joy to work with.
— Eleanor Mann, Co-Founder
Photo Credit. Styled photography by Ming Nomchong. ‘In the wild’ photos via @littlewildlingco.
