Smooth Sailing
Smooth Sailing simplifies the complex world of MindBody software implementation, pricing strategy and business operations – maximising efficiency and growth for wellness brands.
Neverland was tasked with taking the original Smooth Sailing brand identity and re-imagining it with a fresh, modern design.
The goal was to create a clean yet creative brand identity that speaks to the ease, efficiency and clarity that Smooth Sailing delivers to their clients, and the expertise and dynamism with which they do it.
The brand icon oozes balance and flow (tying it in to the wellness space) and provides a literal mod to the brand name, playing on the concept of a wave. It is a modern reimagining of the retired logo, its smooth curves and playful loops adding fresh, creative flair.
Backed up by a sophisticated colour palette, confident large-scale typography and illustration and a playful design expression – the new look speaks directly to the clarity and upliftment that Smooth Sailing brings to the table. With a collection of social templates and an aligned online home ensuring a cohesive look across all channels.
Kudos.
Dani is a wizard and has completely lifted my online presence.
I’ve been receiving so many compliments on the fresh, new look of my website and socials. She captured the essence of my business perfectly and made the whole process seamless. Highly recommend!
