Saltwater Social Club
A vibrant addition to Byron Bay’s renowned hospitality lineup. Saltwater Social Club pays homage to Byron’s coastal culture with relaxed vintage vibes and Salty late-night shenanigans.
Right at the heart of Byron Bay, you’ll find Saltwater Social Club. It strikes a balance between laid back vintage vibes and classic coastal style for an eclectic feel. White washed walls, sun-bleached floors, and navy cabinetry create a bright and airy seaside ambience. With a collection of curated vintage and new artwork telling the story of Byron Bay’s famed coastal culture.
Neverland was tasked with creating a brand identity that walked the same line – laid back vintage vibes, classic coastal style and a bright seaside ambience. It called for a modern brand mark with a vintage feel, one that was effortlessly iconic and adaptable to a vast range of applications – from digital media to print assets and shopfront signage.
The end result is a logo and broader visual identity that draws inspiration from a retro era – groovy typography; a vintage, stamp-like composition; and an illustration style evocative of 1960s block printing.
The identity includes a suite of illustrative and typographic elements which assists in maintaining dynamism and cohesion across multiple touch points. The primary brand icon (palm tree and sun) also connects edge-to-edge to become a neat brand pattern.
Kudos.
Hand on heart, there is no other designer that I’d rather work with! Dani brings so much more to the table than good looking graphics. She adds value to your business.
Dani’s thoughtful, diligent, creative and proactive approach allows her to consistently co-create incredible outcomes with her clients. If you’re looking for a designer who will not only nail the brief every. single. time. but also add value, enhance your ideas, and elevate your vision, Dani is the designer for you. Trust me, you want this woman on your team!
— Caitlin Cady, Founder
Photo Credit. Venue photography by Jess Kearney.
