G'Day Garlic

For G’day Garlic, our goal was to create a brand identity that feels perfectly at home in high-end delis and boutique markets. The result? A playful yet polished visual story that’s as bold and charming as the product itself.

We leaned into a retro, artisanal aesthetic with block-style illustrations inspired by traditional linocuts and woodcuts. Flat shapes, bold colours, and clean lines create a handcrafted vibe that communicates the product’s bespoke, local nature. A limited, high-impact palette lets solid tones and defined forms do the heavy lifting.

At the centre sits a custom typographic lock-up (logo) with flourished, interlocking letters that reinforce the retro spirit while giving the brand a distinctive mark.

In short, G’day Garlic blends retro charm and artisanal flair, bringing a fresh twist to the Australian garlic market.